Practice-Centered Care™: Our New Brand Is Built Around Healthcare’s IT Needs

By Mona Abutaleb, CEO, Med Tech Solutions

Rebranding a company is a surprising amount of work, but the satisfaction of seeing it come to life definitely makes it worthwhile. Today, the market can see the visual results of our rebranding effort—a new look that better reflects who Med Tech Solutions is and that also helps set us apart from competitors.

But that new look, as much as we like it, is just the tip of the iceberg.

As you browse our new website and interact with our employees, you’ll also see a new way of explaining what we offer, who we serve, and how we work together—in internal teams and with our clients—all revolving around the concept of Practice-Centered Care™.

What is Practice-Centered Care?

This unique concept was inspired by the patient-centered care principles of our healthcare clients. In a clinical care team approach, patients are the focal point and are served by a multidisciplinary team to help them achieve better outcomes.

We view our business the same way.

Our clients look to our IT Care Teams to keep their IT systems and businesses running, just as patients rely on their providers to help keep them healthy. IT Care Teams are dedicated to planning, implementing, and supporting our clients’ technology systems across their IT infrastructure. Our team collaborates with all appropriate members of a practice’s technology and leadership teams, sharing expertise, managing systems, and working to create IT success for the business. With IT headaches cured, providers can focus on giving the best care to their patients.

We’re excited about building our business around this approach. And we’re looking forward to continuing to work with healthcare-oriented business of all kinds, including practices and clinics, community health centers, integrated networks, associations, and a wide range of other organizations who offer professional services to healthcare providers and need a dedicated, trusted IT services partner.

A new way of looking at a long-term focus

So is this whole brand thing brand new? Not at all. In many ways, it clarifies what Med Tech Solutions has always represented.

When I joined MTS a little over a year ago, I already knew the company’s value and vision were in place and that we were well-positioned for success. The industry has recognized that as well. MTS was listed as one of the Inc. 5000 fastest-growing private companies for the sixth time, and was ranked among the world’s most-elite managed service providers on the Channel Futures MSP 501 list.

The company has a strong and loyal customer base, is growing organically and through acquisition, and has the expertise to help healthcare organizations manage the complexities of IT, hosting, support, EHR workflow optimization, and security and compliance. Our HITRUST CSF-certified cloud hosting infrastructure supports a large and growing number of clients. And we continue to roll out innovative new security and compliance services that are designed specifically around the needs of healthcare organizations.

While those things haven’t changed, the way we think about them has. And that’s what our new brand reflects.

It helps us clarify, prioritize, and better communicate what we do and how we’re different from the hundreds of other IT services companies out there. It gives us a well-understood platform to build on as we move forward, adding new services and capabilities, growing our client base, and expanding into new healthcare-focused businesses that need our expertise. Ultimately, we hope that it resonates with IT professionals who are just as dedicated as we are to making sure that IT serves the providers who serve their patients.

I hope you’ll take some time to browse our new website and explore our growing library of IT resources for healthcare organizations. If you’d like to be notified about new whitepapers, webinars, services, or events, contact us. And if you have any questions about what MTS can do for your organization, please get in touch—we’d love to hear from you.